Hyundai-US JV in automobile tech development poses challenge to the mighty China

Image: Hyundai
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Hyundai-US JV in automobile tech development poses challenge to the mighty China

KUALA LUMPUR (December 2017): The Star Online news report titled “Hyundai developing 'Intelligent Personal Assistant'” for future connected vehicles” is certainly refreshing and globally positive.

Refreshing because the South Koreans and the Americans have teamed up to develop the technology. It shows they are taking the race to perfect technologies to China.

Positive because for China and global benefits, the race and competition will further motivate the Chinese to jia you (step up the pace) in technology development.

China is already arguably acknowledged as a global leader in autonomous electric vehicle (EV), battery and alternative energy technologies.

Hyundai’s joint-venture with the US will most certainly give China a serious competition in the race to achieve excellence in the automobile industry.

Here’s what was reported by AFP as posted by The Star Online:

"Hyundai developing 'Intelligent Personal Assistant' for future connected vehicles

Wednesday, 27 Dec 2017
7:00 AM MYT

The Hyundai Intelligent Personal Agent cockpit. — AFP Relaxnews
The South Korean automaker has teamed up with Silicon Valley-based SoundHound Inc to develop its "Intelligent Personal Agent", a voice-enabled virtual assistant system.

Decades ago, people marvelled at science-fiction films and TV shows where humans and machines spoke to each other. But early voice-recognition systems in vehicles were so bad that most owners never used them.

Now we have the likes of Ford's Sync, which is infinitely more useable and effective than early systems, and Hyundai is also working with SoundHound to take voice control of vehicles to another level.

The carmaker aims to equip its future connected vehicles with voice recognition technology that will keep pace with the growing needs of tomorrow's drivers, allowing them to obtain real-time data, which will be a key attribute for connected cars of the future.

Much of what drivers do through buttons, dials, switches and touchscreens will be done through the Intelligent Personal Agent. For example, it will remind you about an upcoming meeting and suggest an adjusted departure time to take into account of current road and traffic conditions. And of course, it can also make phone calls, send text messages, play music, get weather reports and locate places to eat.

Paul Choo, Director of Infotainment Development Group at Hyundai, said, "Sophisticated voice recognition and AI integration are core to effectively providing drivers with the massive content and data that future connected vehicles have to offer. These elements play a key role in delivering connected-car-generated information."

Hyundai will unveil its Intelligent Personal Agent in January during CES 2018 in Las Vegas, where it will be demonstrated through a connected car cockpit.

It expects to start rolling the feature out in vehicles as soon as early 2019. — AFP Relaxnews
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Song Jung-a in Seoul
APRIL 19, 2016
Hyundai teams up with Cisco on car technology
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Hyundai Motor has joined the ranks of global carmakers turning to new technologies as the race to develop internet-connected cars picks up pace, partnering with US-based Cisco Systems. The technology alliance with Cisco comes after the South Korean carmaker this month revealed a road map to developing “hyper-connected intelligent cars” as part of a long-term push into driverless vehicle technology. As competition to control the future of driving intensifies, automakers around the globe are teaming up with tech groups to work on the requisite technology. This month Toyota Motor expanded a five-year-old partnership with Microsoft to develop new internet-connected vehicle services. Last month General Motors bought driverless car start-up Cruise for $1bn … for more, go to